Just like many girl groups that have come before them, the product of 2012's X Factor is back with their new single, 'Boss' and an image that is just a bit more feisty than when they released last year's Better Together." Ĭarolyn Menyes of Music Times gave a positive review saying "Filled with urban music influences, 'Boss' shows a markedly more mature Fifth Harmony, with tribal beats swooping beneath the track's female-powered flare. "Boss" is all about being an independent woman, we can definitely get behind that!" James Dinh of SheKnows also gave the track a positive review saying: "Fifth Harmony is ready to show off their grown and sexy side or at least their record company is. Reception Critical responsesīrie Hiramine of J-14 gave a positive review saying "Fifth Harmony's new single 'Boss' sounded pretty fierce when we heard a short snippet of the song last month, we can now confirm that the group has ramped up their fierceness levels. After the performance they said "We feel like so many people are competitive with one another and we want to bring everyone together and have people encourage one another. So I think when you turn that song on, you feel sexy and feel good about yourself." On the Today Show where the girl group performed the single live for the first time in its entirety. Speaking to MTV, Fifth Harmony stated that "the whole point of this song is for girls who are our age to turn it on and feel confident and empowered because at this age being insecure is such a common occurrence. The song was later confirmed for their debut album, set to be released in fall 2014. On May 30, 2014, Fifth Harmony played a teaser snippet of the track near the end of their performance at the Kiss 108 FM Concert in Boston. The song was certified platinum by the Recording Industry Association of America.Īn accompanying music video for the song, choreographed and directed by Fatima Robinson, was released on the band's Vevo page that showed the group performing with chairs and interacting at a photo shoot and an arm wrestling contest. It reached the top 40 in countries like Spain and the United Kingdom. The song peaked at number 43 on the US Billboard Hot 100, number 37 on the US Mainstream Top 40 chart and number 75 on the Canadian Hot 100. Lyrically, "Boss" is a female empowerment song. It was released on Jas the lead single from their debut studio album Reflection (2015). It was written by Eric Frederic, Joe Spargur, Daniel Kyriakides, Gamal "LunchMoney" Lewis, Jacob Kasher and Taylor Parks, and was produced by Ricky Reed, Joe London and Daylight. " Boss" (stylized as " BO$$") is a song recorded by American girl group Fifth Harmony.